Making the connection with my chosen professional penpal was by no means a difficult decision. My chosen penpal, Christopher A. Kidd, is a professional podcaster for a popular Seattle Seahawks podcast called SeahawksMan2Man on Blue Wire, Apple Podcast and YouTube. In this podcast, Chris talks about Seattle Seahawks football with the show’s host, Michael-Shawn Dugar of the Athletic. Christopher was my first option because of the mutual connection we’ve developed over the years. Christopher Kidd is an intelligent individual that I created a relationship with through online. Through my very own professional Seahawks sports account, Seahwkrealm on Instagram, I messaged Christopher one day, explaining to him how I was a frequent listener of the SeahawksMan2Man podcast, as well as his radio work for 93.3KJR FM. Since then, we’ve followed each other and developed a close relationship that has only grown stronger through the years. Through extensive research, I learned that Christopher Kidd graduated from Washington State University and has lived in the Pacific Northwest for a good portion of his life. Christopher Kidd uses Instagram and X as his main avenues of communication as both a podcaster and sports blogger. On the X platform, Chris uses the site to primarily plug his work from the SeahawksMan2Man as well as extensive information about the Seahawks and the Washington State Cougars. Pictured below is Christopher Kidd’s X account, where he posts and does his work, covering all things Seattle Seahawks with Michael-Shawn Dugar of the Athletic.
For the Strategic Communication plan, both Christopher Kidd and I both agreed that it would be best to do something related to the Seattle Seahawks since it’s a strong topic we both happen to share in common in the sports communications world. To be more specific, Chris and I decided to create a marketing proposal campaign that is centered around the idea of working to improve/generate more traffic towards the SeahawksMan2Man podcast, with intentions of getting more and more Seahawks fans to recognize and give the podcast a listen. Listed below is the link to my marketing proposal presentation I came up with.