With different technologies like cloud storage, there can be major concerns about how someone’s information is stored. When a date breach happens as a result of making a mistake when storing someone’s data, trust is broken and it’s a violation of ethical principle. Some of the ethical issues that arise when storing electronic information of individuals are the Inappropriate use of data, Keeping an individual’s personal data when it’s no longer needed, Selling customers’ personal information to third-party companies, and lastly failing to announce data breaches of an individual when it happens. business can be affected negatively when an organization fail to follow the rules for storing an individidual’s personal information. An ethical oversight is recommended in ensuring that security measures are taken when storing personal data. A comprehensive list of moral and ethical codes of dealing with electronic data is something everyone in an organization should know. Businesses must consider current and future use of data (destruction when no longer in use). How my data will be stored, who will have access to my data, and what security measurements have been taken to store my data are important questions every one should ask when being ask for PPI. Confidentiality and anonymity of the stored data has to be preserved in order to keep data privacy at all cost. Unethical use of personal information pose a risk of business’s failing and a violation of the terms of consent for individuals.