This man in the Ad is a typical male adult who is smoking six cigarettes at one time. It says “the more you smoke the more COOL GEAR you’ll earn”. This is completely false; smoking is not a cool activity in any way, shape, or form. I have honestly never smoked a cigarette in my life, and never will. I know to many people that have passed away or contracted diseases due to smoking. I am going to stop smoking one day, that is one of my life goals.