A one-day community basketball summit designed for beginner adult women. It combines skills workshops, a mini-tournament, and a professional roundtable, showcasing your pen pal’s organization, coaching philosophy, and industry network.
Inspired by my pen pal’s passion for community outreach and my own experience empowering adult learners on the court, I envisioned an event that would both teach fundamentals and connect participants with professional athletes. After our first video call, I sketched a timeline, then iterated based on his feedback about realistic budgets and ideal guest speakers
- Program Design & Logistics: mapping out venue options (community gym vs. Seahawks practice facility vs. Kraken hockey arena), budgeting with NFL-scale sponsorships in mind
- Promotion & Marketing: crafting a Seahawks-branded social campaign, leveraging official team channels and local media
- Content Creation: designing branded graphics (Seahawks + “Her Hoops” identity), prototyping a video teaser with Seahawks
- Professional Networking: tapping the penpal’s Seahawks contacts to secure speakers, sponsors (e.g., local Seahawks partners), and media coverage
- Find a philanthropy willing to sponsor the event and partner with you. (Wounded Warrior Program, or Make-A-Wish Foundation) Interviewing one of them at halftime to spread awareness for their philanthropy
- have to find a professional photographer that can stay until the end of the event
- Have to find medical staff to be on standby. during and until the event is over
Event Plan
| Component | Details |
|---|---|
| Date & Venue | Saturday, August 9, 2025 • Seattle Community Center Gym (or Seahawks HQ practice court) |
| Schedule | 9:00 AM – 10:30 AM: Basketball skills clinics (dribbling, shooting, footwork) |
| 10:30 AM – 11:15 AM: “Huddle Up!” football fundamentals (hand-offs, routes, agility drills) | |
| 11:15 AM – 12:00 PM: Pro Roundtable: Seahawks outreach leaders + former player | |
| 12:00 PM – 1:30 PM: 3‑on‑3 basketball scrimmage & quick “flag football” scrimmage | |
| 1:30 PM–2:00 PM: Networking with light refreshments (Seahawks-branded water, granola bars) | |
| Budget | Facility rental, equipment (basketballs, flags), speaker stipends, F&B, printing, paying photographer, paying medical staff, paying for promotion on sports talk media outlets, referees |
| Staff & Volunteers | On‑court coaches, registration team, social‑media live squad, photographer, medical team |
| Sponsors | Seahawks partners (e.g., local fitness studios, sports‑drink brand), community rec department, Make-A-Wish Foundation, and the Wounded Warriors project |
Co-Branded Social Campaign (6 weeks out):
Phase 1—Teasers: Seahawks Instagram Stories + class account “Something big is coming to Seattle…”
Phase 2—Speaker Spotlights: profiles of Seahawks outreach staff & guest athlete
Phase 3—Registration Push: “Last chance” graphics, countdown stickers
Email Series:
Email 1: Invitation with early-bird rate (sent via class template + cc penpal for “from Seahawks Community”)
Email 2: Event highlights & athlete quotes (“Why I’m excited to build confidence through sport”)
Local Media & Partnerships:
Press release distributed through the penpal’s Seahawks media contacts
Flyers at Seahawks home games (community board near team store) and at YMCA branches
Promo Prototype:
Instagram Story Ad Mockup: 3 frames—drills clip → roundtable invite → “Register Now” swipe-up
30-Second Teaser Video: intercut of basketball drills with Seahawks sideline
Execution Roadmap
| Timeline | Key Milestones |
|---|---|
| 8–6 weeks out | Secure gym or practice court; finalize budget; confirm Seahawks guests & sponsors |
| 6–4 weeks out | Launch social teasers; distribute flyers; open registration; draft emails |
| 4–2 weeks out | Confirm volunteer coaches; order branded F&B; rehearse panel questions |
| 1 week out | Finalize RSVPs; produce badges & programs; tech check; “1 week to go” social post |
| Event Day | Arrive early; set up registration & A/V; execute sessions; livestream key moments |
| Post‑Event | Send thank‑you emails (with highlights reel); post photo album in Sport Journal |