I would say for economic theories, the Rational Choice and Laissez-faire theory are the best fits for this sample data breach. For social science theories I would say are the critical and the phenomenology theory. The rational choice theory is one where I would say the business could invest in because they did not know about the breach for 9 months. The company probably didn’t have a cybersecurity department and after this event they will hopefully make the choice to add one to prevent it. For the Laissez-faire theory, because they knew about it a month before they announced it and kept the information from their clients is sickening,  investigation or not. Keeping something that important private should be a crime in itself. For the two social science theories they are ones that critique the elements of the information in the letter as well as the awareness of the company of this issue.